How to Write a Persuasive Career Change Cover Letter (5 Effective Tips)

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You might be wondering; is a career change cover letter necessary? The simple answer is yes, it is very important, and plays a vital role alongside your resume.

Employers view candidates with little to no prior experience in the industry as risky and vulnerable to the company. A well written persuasive career change cover letter can help you make them interested in you and win them over. With your career change cove letter you can relief them of their concerns and make them believe that you can be a valuable assets to the company.

Transitioning to a new career and looking for how to write a persuasive career change cover letter? In this guide, I will take you on the tips to take to come up with a persuasive cover letter that can win you a job despite your lack of experience in the industry.

Tips for Writing a Persuasive Career Change Cover Letter

A normal cover letter in general highlights why you are qualified for a particular job, but that shouldn’t be the case for a career change cover letter. A career change cover letter goes beyond highlighting your qualifications for the job; it should elaborate on why you are transitioning to the career, your knowledge of the new industry, and how your transferrable skills or recently acquired skills can be valuable to the company.

Without doubts, employers would want to take more time going through your cover letter to learn more about your work background, why you are transitioning, and if you can bring something valuable to the table when given the opportunity. A well written career change cover letter that showcases your interests for the company will ride you over other candidates in the industry who are solely interested in just getting the job.

Below are effective tips to take when written a career change cover letter


1. Explain why you are changing careers

When an employer is reading a cover letter from someone who is changing career, they will likely want to know why the person is changing career.

Understanding why you are transitioning into a new career will help an employer better evaluate your interests and motivation, and also whether you are the perfect candidate for the job.

Avoid using negative words to describe you previous jobs. Instead, identify your interests in the previous job and how they connect to the career change.

Has a particular career always been your dream career? Are you changing career because you are looking for new challenges? Did you discover you love practicing a particular skill after you worked on a side project or volunteer work? Whatever the reason, ensure that you are honest when giving reasons for changing the career.

2. Highlight your transferable skills

To create a persuasive career change cover letter, you need to highlight your transferable skills. No matter what, even if you’ve never held a position in the field, you still have some transferable skills called soft skills that can be effective in the new position.

The employer may be wondering how you will be able to use your skills and experience to work efficiently and bring results in the company. Where possible, give examples of your transferable skills that relates to the job or can be beneficial to the job you are applying for.

By highlighting your transferable skills that can be helpful in the position you are vying, it will clarify the potential employer’s doubt, and make them envision your contribution to the company.

3. Outline your performance in previous jobs

Your career change cover letter should outline your successes from past positions. That is the best way you can communicate your value to a business.

In your cover letter, you should outline accomplishments you’ve had in your past jobs like winning the employee award of the month, exceeded sales target, managed other employees, and more.

While your prior experiences might not be directly related to the job for which you are applying, outlining your performance in the career change cover letter will help an employer understand you better. This shows that you have good work ethic which is a transferable skill that can be brought into the company too.

4. Discuss why you are passionate about the company

When an employer is going through your career change cove letter, they should have a sense on how excited and passionate you are about the opportunity. Employers want to see more than just skills – they want to believe that you will be committed to the job. You are leaving one career for another, so you need to prove that this new one is the right one for you.

In the career change cover letter, it is best you mention why you are applying for a job in the new company. Do you think their vision and mission is particularly interesting to you? Also talk about your efforts towards improving for the new career like volunteering, and job shadowing.

5. Show that you understand the company

Since you have showed that you have passion for the new industry you are transitioning to, why then did you choose this particular company? Employers want to know why you choose their company instead of other similar companies in the industry.

Tailor your career change cover letter to each job you are applying, since it is very crucial you state why a particular company is attracted to you.

You should thoroughly research a company to learn about its values, vision, mission, leadership, projects or clients, and create a specific cover letter for the company. A one-size-fits-all cover letter can easily be spotted by employers which will ruin your chances of getting the job.

Also Read – How to Change Career (10 Effective Steps to Take)

Career Change Cover Letter Example

Below is a percussive career change cove letter you can go through to get an idea on how to craft a perfect career change cover letter to use.

[Your name]



[Telephone number] 



[Name of Hiring Manager]

[Company Name]

[Company Address]

Dear (Hiring manager’s name]

This letter is to show my interest in the content writer position posted on the Habitat for Children website. I am expressing my interest in the position because I think my experience and education will make me a good candidate for this role at your company.

I have worked primarily as a top salesperson at my previous company using my communication and marketing skills to interact with clients, but I feel strongly that my skills are better suited in a career as a writer. The strong written and verbal communication skills that I have demonstrated as a salesperson can be easily transferable to a role as a content writer at your company.

In my most recent job, I am the lead salesperson of computer equipment and peripherals where I am responsible for communicating with clients, vendors and management to deliver record sales numbers. In addition to my sales responsibilities, I also assist in developing and maintaining the company’s website content. While I enjoy being a salesperson, I have grown to be passionate about writing and am seeking a career change to a new field. I found your job posting advertised on an online job board and believe my background may be the perfect fit. As a content writer, I hope to make a difference and contribute to your purpose of creating and providing after school care and resources for at-risk children and their families.

The key skills and experience I have for the position of content writer are:

  • Strong verbal and communication skills
  • Writing skills, including basic grammar and web content writing
  • Experience using content management software as well as web-based and desktop applications

I hope that you will consider my experience and interest in your organization as I believe I would be a valuable addition in providing resources to children and their families through the content published on your website. I have attached my resume for your review and welcome further discussion about my skills and experience.

Thank you for your consideration. I look forward to speaking with you about this employment opportunity.


[Your Name]


Writing a persuasive career change cover letter can be daunting, especially if the career path you are taking is an entirely new one.

Your cover letter is an effective tool you can use to your advantage to convince the employer that you can be effective in the company having some quality transferable skills, past work accomplishments, and knowledge of the company.

With the above tips on writing a career change cover letter, you should be able to come up with a cover letter that will make the employer interested in you and also boost your chances of winning the job.

That’s it on our guide on writing a persuasive career change cover letter

I’d love to hear from you

Hope you found the guide helpful?

Which steps on this guide do you plan utilizing first? Or is it all steps?

Whichever way, feel free to drop your comment below

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About Author

Sistus Obi is a content writer at Recruitment Trust. Sistus is also a tech savvy, and a computer scientist

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