JOB TITLE: Analyst, CVM Commercial Enterprise Business – Supervisory
LOCATION: Lagos
Job Description
- Assist in the development, implementation and measurement of various Below the Line campaign programs that focus on customer retention and customer life-cycle management within the assigned segment.
- Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers spend.
- Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy within the enterprise business segment.
Experience & Training
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- Minimum of 3-7 years’ experience in an area of specialisation;
- Experience working in a medium sized organization.
- Experience in Database/Direct Marketing or Product Management in telecommunications industry.
- Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
- Expertise in experimental test design.
- Experience with major campaign management platform(s) within telecoms industry.
- Demonstrable data mining, analytical skills and segmentation techniques.
- Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.
Minimum Qualification
- BA, BSc, HND or Other
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Deadline: February 19, 2021
Job Features
Job Category | Analyst/ Quality Control |