Job Title: Brand Communications Officer
Location: Lagos
Job Type: Full Time
Job Responsibilities
- Developing and executing a road map for Accion MfB’s strategy
- Monitoring the delivery of the brand direction and recommending areas of improvement.
- Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
- In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB’s vision, mission, and objectives in mind
- Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
- Planning and execution of all communications and media actions across all channels, including online and social media and offline
- Support with product development, pricing and new product launches as well as developing new business opportunities
- Effectively manage the Bank’s collateral asset and ensure resources are optimally maximized
- Carry out ongoing competitive content assessment of other related businesses regularly
- Continuously monitor, measure and improve effectiveness of communication initiatives.
- Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
- Coordinate the development of appropriate research and monitoring programmes to track brand performance
- Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
- Monitor and evaluate the impact of Accion MfB’s communication and marketing activities on the company’s reputation
- Plan and manage public events (roadshows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
- Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
- Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times and complies with brand guideline
- Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.
Qualification & Experiences
- A Bachelor’s Degree in Public Relations, Marketing, Advertising, Communication or any related field.
- A minimum of five (5) years of experience in corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
- Membership of relevant professional body is desirable
Key Performance:
Advertisements
- Excellent Networking & relationship building skills
- Strong management and leadership
- Strong creativity & innovation with good business acumen
- Demonstrable project management skills
- Ability to conduct robust research.
Required Knowledge:
- Brand awareness – A clear understanding of brands and the marketing mix
- Strong creativity & innovation with good business acumen
- Proficient with MS Office and other relevant Application
- Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.
APPLY NOW
Deadline: January 26, 2021
Job Features
Job Category | Administration/ Office/ Operations |