JOB TITLE: Category Manager Oral
JOB LOCATION: Lagos, Nigeria
JOB DETAILS:
- Manage and grow the Oral care category through category-driven activation, renovation of current core portfolio and brilliant implementation of New Products Distribution (NPD) platforms.
- Achieve category share and profitable Net Proceeds of Sales (NPS)/profit growth targets through translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
- Champion the consumer needs and category passion within the overall business.
- Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow category share.
- Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of brands will be met in the future.
- Lead market implementation of those platforms and develop world-class activation mix.
Who You Are & What You’ll Do
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- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs etc.
- Represent product (insights), category strategy and product quality requirements on the cross-functional discounter team
- Develop & lead implementation of activation platforms and ideas based on the category vision plan working with communication teams and agencies for Public Relations (PR) and Below The Line (BTL) for the category.
Typical Interaction (Key working relationship)
External:
- Brand Activation
- Pack Design
- Marketing Research Agencies
- Public Relation Consultancy as required
Internal:
- Category Leads
- CD Director
- CCBTs
- Brand Managers and Assistants
- Key Account Managers
- Channel & Category Development Managers
- CCM & CMI
- Supply Chain
- MIS Manager
- R & D
- Regulatory Affairs
- Finance
- Quality
Job Features
Job Category | Manager |