Digital Customer Acquisitions Specialist is needed at BusinessDay Newspaper
JOB TITLE: Digital Customer Acquisitions Specialist
LOCATION: Lagos
Job Description
- We are looking to hire a Digital Customer Acquisition Specialist to lead our digital customer acquisition marketing strategy, tactics, planning and execution
- We believe you should be highly analytical, data-driven and seek to improve upon our key KPIs by acquiring the right type of customer.
Key Responsibilities
Advertisements
- Design, manage and implement digital acquisition marketing strategy to ensure that objectives are met to maximum efficiency.
- Manage monthly marketing spend making every coin count.
- Analyze and report data to measure the effectiveness of campaigns.
- Deliver against KPIs optimizing against customer lifetime value to meet annual forecast and goals.
- Provide results and recommendations against new approaches, customers, technologies, sites, for cutting-edge programs across web, mobile and all digital extensions.
Qualifications and Skills
- Minimum of a Bachelor’s Degree, preferably in Marketing, Advertising or a related analytical field
- Minimum of 5 years of customer acquisition digital marketing experience in a direct response environment.
- Experience with Google Analytics or other web analytics tools.
- Understanding of Facebook’s paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns.
- Expertise in digital operations and digital business strategy.
- Agency background or experience working with digital media agencies is highly desired.
- Proven analytical and quantitative skills including a strong understanding of online marketing metrics.
- Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives.
- Exceptional written and verbal communication, planning, and project management skills.
- Proficiency in MS Excel (and proficiency in SQL) a plus.
- Basic Photoshop and HTML knowledge a plus.
Method of Application
Interested and qualified candidates should send their Resume to: [email protected] using the Job Title as the subject of the mail.
Job Features
Deadline | 1st August, 2020. |