JOB TITLE: Digital Marketer
JOB LOCATION: Abuja (FCT)
Department: New Media
Reports to: Head of New Media
JOB DETAILS
- As a Digital Marketing Executive, the online success of marketing efforts rests largely on your shoulders.
- You have to re-learn and be creative every time.
- You will work with the content creator, graphics/UI/UX, Growth, and basically, every stakeholder to ensure iRecharge is projected the right way.
- You have to go above and beyond to grow all products and give recommendations on how to improve products using customer feedback and a lot of your decisions will be backed by data and research
Responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Conduct social media audits to ensure best practices are being used
- Creating new digital strategies to improve all our digital campaigns
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
Key Performance Measures:
Advertisements
- Conversion rate
- Bounce rate
- Keyword rankings
- Click-through rate
- Quality score
- Ad relevance score
- Sign-up rate
- Search impression share
- Unique Page visits
- Time on Page
- Downloads
- Shares
- Comments/Interaction rate
- Cost Per Click
- Volume of Sign-ups
- Conversion rates
- Follows/Subscribers
- Growth rate
- Organic rankings
- Customer retention
Minimum Qualifications, Experience and Requirements
- A graduate qualification.
- We understand your passion can be different from what you studied in school.
- We just expect you to be good at what you do
- Great communication skills. Should be able to write grammatically correct and creatively.
- Copywriting skills
- Willingness to learn and improve regularly
- Must be a team player, working well with others
- The ability to work independently with minimal supervision as situations will warrant that level of skill
- Time management. Be able to beat/meet deadlines
- Proven working experience in digital marketing with a SAAS/Fin-tech experience being a plus
- Some graphics/video animation skills will be a plus
- Demonstrable experience leading and managing social media SMM, SEO/SEM, marketing database, email, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Facebook Business Manager Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio etc)
- Experience in setting up and optimizing campaigns on Facebook Business Manager and related tools
- Experience in setting up and optimizing Google Adwords campaigns
- Some working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
APPLY NOW
Note: Only shortlisted candidates will be contacted.
Deadline: February 6, 2022
Job Features
Job Category | Digital Marketing |