JOB TITLE: Digital Marketing Manager
JOB LOCATION: Lagos, Nigeria
JOB DETAILS:
- This role is focused on media planning, buying, optimization and performance analysis across all digital platforms.
- The holder will be responsible for the day to day management and development of owned digital assets, managing our always-on digital campaigns, ensuring best in class digital creative and digital media within our brand campaign.
- She/He will also be responsible for identifying and providing leveraging opportunities for brand sponsorship assets.
Duties and Responsibilities
Agency Management:
Advertisements
- Manage the agency and assess their input to media planning by ensuring that the following elements are comprehensively considered in media plans.
- Manage the digital creative & media agencies and ensure delivery of campaign materials in line with brand strategy.
- Ads – Develop and evolve optimization targeting/bidding strategy across campaigns, adgroups, and keywords to maximize ROI on a daily basis.
- SEO/SEM – Implement a robust strategy to improve rankings, drive traffic, conversions, and increase awareness for our website.
- Website Management.
- Manage agency to deploy tools to support campaign measurement and other relevant metrics.
- Manage developer to design and implement design changes to improve UX on Airtel website.
Digital Assets & Social Media Management:
- Manage day to day performance and optimization of the Airtel website.
- Build brand website portfolio to deliver optimally – Implement SEO/SEM.
- Manage content accuracy, relevance and enforce governance on Airtel domain websites and social channels.
- Conduct periodic social listening across all areas of the brand product and services.
- Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers.
- Analyze and report on campaign performance on a day to day basis for impact on target audiences – translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance.
- Manage creation of monthly content calendars for the brand.
- Responsible for metrics and delivering monthly reports and measuring ROI.
Digital Media Strategy & Plan Implementation:
- Work with senior manager and agencies to produce impactful and cost-effective digital media plans.
- Work closely with traditional media team to develop comprehensive and integrated media campaigns.
- Develop test and learn scenarios to continue to innovate media opportunities across digital platforms.
- Manage budgets and timelines for digital media programs.
- Prepare budget forecasts for future releases digital media spends.
- Monitor and analyze key media buy metrics (CPM, CPC, etc.), quality, and campaign performance.
- Drive conversion and optimize user funnels
- Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
- Seek and evaluate new media opportunities
- Monitor, analyze and report competitive digital marketing and media campaigns
Sponsorship, Smart Icons & Brand Activation:
- Support in defining strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies.
- Execute the strategy guidelines and Provide governance and support to the regions for events and sponsorship priorities per region.
- Drive business discussions and coordinate business case articulation in conjunction with the support functions for identified sponsorship platforms.
- Manage Leveraging of smart Icons – use of ambassador to drive brand engagement and affinity.
- Monitor and evaluate the outcome of sponsorship and event platforms executed and provide strategy recommendation on the way forward.
- Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning.
- Manage Airtel owned and sponsored brand assets.
Customer Management:
Internal Customers:
- Product Team – product development, campaign launch, reporting.
- Finance (Follow-up on payment to media agency, etc).
- Supply Chain Management (for purchase orders issuance, Media negotiations).
- Legal (Service agreements preparation).
- Regional Offices (Campaign launch, monitoring, amplification of field activations and sponsorships).
- CSD & Enterprise – Customer rewards and engagement.
External Customers:
- Digital Creative & Buying Agencies (for digital media plans and strategy, Campaigns control and reconciliation).
- Brand Partners (Innovation and campaign development – FB, Google, Twitter, Eskimi etc).
- Creative Agency – Development of creative and delivery to media planning and buying agency Marketing Departments.
Others:
- Support to manage the advertising agencies and ensure superlative output and turnaround time on all projects.
- Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies.
- Support to conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders.
Educational Qualification
- A BS degree in Marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign (Not less than 5 years).
- Understanding of use of media channels, content creation and role of multi-channel mix.
- Experience with A/B and multivariate experiments.
- Professional Digital certifications.
- Good interpersonal and relationship building skills.
- Master’s in Business Administration would be preferred additional qualification dependent on experience.
Relevant Skill and Experience:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Solid knowledge of website analytics tools.
- Knowledge of Social Media Analytical tools and techniques.
- Numerate & Strong proficiency in MS Excel and Powerpoint.
- Understanding of various disciplines within the marketing mix.
- Agency management skills.
- Project Management skills.
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Job Features
Job Category | Manager, marketing |