JOB TITLE: Frontline Marketing Portfolio Activation Senior Manager
Ref No: R-53483
LOCATION: Lagos
Job Type: Full time
Position Overview
- Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
- Develop relationships with key bottlers and ensure alignment and buy-in on market agenda.
- Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
- Identify needs for campaign localization or customization as necessary.
- Provide input on media buying (in partnership with Market procurement).
Function Related Activities / Key Responsibilities
Advertisements
- Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns).
Education Requirements
- Bachelor’s Degree
Related Work Experience:
- 8+ years Significant market and leadership experience.
- Direct experience with marketing activation.
- Business and commercial acumen.
- Ideally experience working with TCCC external partners (bottlers and customers).
- Experience working in cross-functional and cross-geographical teams is preferred.
Functional Skills:
- Marketing activation / execution
- POs and experiential marketing
- Business / Commercial Acumen
- Relationship management (with INTERNAL & external stakeholders)
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |