JOB TITLE: General Manager, Brands & Communications
JOB LOCATION: Lagos
JOB DETAILS:
- Ensure that MTN’s strategic direction is embedded into the brand by refreshing MTN’s corporate identity, and ensuring alignment with Group Standards and local Opco requirements.
- Responsible for maintaining and improving the local brand leadership position and ensure effective use of media channels across all consumer channels.
- To plan and implement brand and communication strategy, media planning, sponsorship and propositions development.
- To develop Go To Market strategy for Digital & Consumer Markets that translates to sustainable competitive advantage.
Job Summary
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- Facilitate and champion campaigns to exploit market opportunities for all relevant segments and ensure that all communication and marketing efforts are in line with vision, mission, ambition and brand strategy.
- Develop strategies, champion customer centric culture across the organization, and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue.
- Develop digital strategies and campaigns along all available channels – web, apps, social media etc. that are consistent to clearly and strongly communicate the key benefits of consumer market product and services.
- Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
- Overall management of the branding and communication positioning strategy.
- Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
- Oversee and guide marketing and promotion activities within the MTNN enterprise.
- Provide leadership and direction in the operations, leading team to deliver on respective business targets and improve overall performance of the department.
- Deliver business value through partnership with MTNN’s Ecosystem Partners and customers to enhance MTN’s Corporate Brand.
- Manage advertising agencies’ performance.
Job Condition:
- Normal MTNN working conditions
Minimum Qualification
- B.Sc, B.Eng, BTech or others.
Experience & Training:
- Minimum of 12 years work experience
- Senior management track record of 5 years or more; with at least 3 years in relevant sector/ industry as per relevant role.
- Experience working in a global/multinational enterprise (understanding emerging markets advantageous).
- Worked across diverse cultures and geographies.
- Proven experience in market research, brand and communications.
Deadline: May 6, 2021
Job Features
Job Category | Manager |