Head, Brand and Communications at a Leading Commercial Bank – PricewaterhouseCooper (PwC)

Full Time
Posted 2 months ago

PricewaterhouseCooper (PwC) Nigeria has been operating in Nigeria since 1953 through its predecessor firms of Coopers & Lybrand and Price Waterhouse. We're one of the leading professional services firms in the country with offices in Lagos, Abuja and Port Harcourt, over 1000 staff and 31 resident partners.

Head, Brand and Communications at a Leading Commercial Bank - PricewaterhouseCooper (PwC) 1

JOB TITLE: Head, Brand and Communications

JOB LOCATION: Nigeria

JOB DETAILS:

  • Develop and execute innovative strategies that will promote the Bank’s brand visibility, competitive positioning, relevance, and goodwill.
  • Develop and implement communication plans and strategies that increase customer retention and increase the Bank’s profitability

Duties and Responsibilities

  • Establish style guides, brand guidelines, a brand vision, and a value proposition for the short and long term
  • Develop and implement strategic brand initiatives that will increase the Bank’s visibility, trust, and business growth
  • Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels
  • Responsible for creating, coordinating, and implementing campaigns, advertisements, communications, and other forms of public relations activities across various offline and online media/social media platforms
  • Maintain current knowledge of global marketing and branding trends across financial and non-financial sectors.
  • Accountable for all creative outputs, including web promotional materials, creative briefings, graphics, and photography
  • Assist in the creation of new products and launches as well as the identification of new business opportunities
  • Create execution plans for thought leadership initiatives that utilize a variety of material to increase the Bank’s brand visibility, credibility, and trust in the marketplace, while also establishing the Bank’s MD/CEO as a thought leader within the financial sector.
  • Review the material on the Bank’s website and other mainstream multimedia marketing channels and New Media (Email, Digital – Blog, Online newspaper, Social Media) to ensure that it meets the required standard and promotes a positive image of the Bank
  • Make prudent use of the budget allocated for communications and promotional items to ensure a visible return on investment
  • Conduct competitor and customer analysis to gain insights into current trends

Key Performance Measures

  • Integrated brand communications plans
  • Wide brand awareness and trust
  • Financial controlling, coordination, and evaluation of brand activities 

Qualifications and Experience

  • First Degree in Marketing, Business Administration, Finance, or a related field
  • Master’s Degree is an advantage
  • Minimum of ten (10) years’ proven record in Brand communication & Marketing in a Bank
  • Minimum of five (5) years’ leadership experience with a strong and progressive track record of exceptional service delivery

Skills and Competencies:

  • Advanced knowledge of, and understanding of contemporary brand management principles and practice
  • Ability to apply information and knowledge to support brand and communication decisions
  • Ability to think strategically, using analytical skills to transform strategies into concrete actions
  • Good knowledge of the Bank’s product/services
  • Excellent communication skills, i.e., writing, presenting, and listening skills
  • Strong leadership, people management and supervisory skills
  • Strong negotiation skills

APPLY NOW

Deadline: September 30, 2021

Job Features

Job CategoryKnowledge Management / Communications Officer