JOB TITLE: Head, Premium Segment / Growth
JOB LOCATION: Lagos
JOB DETAILS:
- Our client, a top-tier (2) commercial bank, requires the service of a highly skilled sales and marketing manager with Fin-tech experience to head its premium segment (banking).
- This individual will be responsible for developing and implementing strategies that would drive the growth of the premium segment focus of the retail business.
- The successful candidate will also be responsible for developing and driving a sustainable framework to continuously bridge the gap in the premium segment to grow and increase market share.
Accountabilities / Responsibilities
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- Develop and implement appropriate value propositions for the bank’s premium customers to drive the consumer banking business and bridge the gap in the premium banking segment.
- Develop strategies to achieve the fees and commission (Non-Interest Income) objectives of the financial year as well as monthly expectations.
- Research and monitor market trends, conduct market intelligence and keep up to date with competition to develop the right products/initiatives.
- Provide advisory and value-added service by analyzing premium customer’s risk profile and recommend appropriate investment options.
- Enhance product deliverables, by amending or customizing product design/terms to link the customer to products that deliver impressive returns/benefit for both them and the bank.
- Develop or modify processes that address service efficiency enhancements, process improvements, and service delivery to constantly improve customer experience.
- Proactively identify and categorize premium customer client base through parameters such as: location, industry, groups, that will enable the bank acquire maximum share of the segment.
- Effectively analyze issues log and provide solution on unresolved issues, as well as review feedback on product/service requirements to identify and translate market opportunities into new or enhanced product programs.
- Evaluate customer’s financial data or investment objectives and recommend strategies based on the client’s risk profile and personal financial statements.
- Monitor publications sent to premium customers to ensure the right communication is delivered.
- Collaborate with marketing & communications/relevant departments by attending events or platforms that would foster constant engagement of the bank’s premium customers as well as identification of prospects.
Qualifications
- First degree from a reputable university
- 12 years sales/marketing experience in Banking or Financial Institution
- Second degree would be an advantage.
Knowledge / Skills / Experience
- Good understanding of the needs, aspirations, and problems,
- Customer frictions and frustrations of the premium segment space
- Belong to the Segment and good track record of being a member of the Premium Segment community. Have a good feel of the need/ opportunities/ aspirations/ market gaps and frictions to be resolved for the segment
- Be an excellent proxy for the segment, including from social networks, schools attended, and educational attainment
- Smart, strong critical thinking, analytical and problem-solving skills
- Strong goal-getter, strong entrepreneurial skill and attitude and drive to deliver strong business results
- Excellent digital and technology skills to create a strong scaled digital premium business with strong proposition and platform use cases
- Strong interpersonal and leadership skills to work cross-functionally with diverse functional dependencies and deliver results
- Communication and creative skills to engage customers and other stakeholders
- Excellent track record of execution
- Personal drive & curiosity
- Strong business development ability
- Key accounts management skills
- Excellent interpersonal skills
- Cultivating networks
- Customer advocacy
- High standards of excellence and attention to detail
- Leadership & Influencing
- Stakeholder management
Working Contacts:
- Internal – Direct reports, supervisor and retail division
- Group – Personal banking, Communications, Business Banking, Transaction Banking, Corporate Banking, Private Banking, Business teams across the group, Compliance, Risk Management and Treasury
- External – Customers, Events
How to Apply
Interested and qualified candidates residing in Lagos should send their resume in PDF format to: [email protected] , [email protected] and [email protected] using the Job Title as the subject of the mail.
Deadline: June 25, 2021
Job Features
Job Category | Banking / Insurance |