Connect Rail Services Limited is recruiting candidates for a Market Research Analyst.
JOB TITLE: Market Research Analyst
JOB LOCATION: Lagos
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
- Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- Conduct research regarding marketing strategies and consumer opinions
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
- Attend staff conferences/meetings in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
- Measure the effectiveness of advertising, marketing and communications strategies.
Job Skills & Qualifications
- BSc / MSc in Marketing or a related field.
- Excellent oral and written communication skills
- Ability to multitask
- Strong background in Microsoft Word, Excel, Access and PowerPoint
- Previous experience in market research spanning at least 2 years
- Knowledge of software applications including tableau, minitab, Power BI, SPSS etc
- Experience with various survey tools
- Knowlegde of programming languages such as SQL and Python will place you at an added advantage.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] with the job title as subject of the email.
|Job Category||Advertising/ Social Media/ Marketing/ PR|
|Deadline||27th March, 2020.|