Market Research Analyst at Connect Rail Services Limited

Connect Rail Services Limited is at the cutting edge of leveraging rail and in-land waterways in transporting heavy-lift goods by taking the pressure off the road network. Their vision is to build a Pan African logistics business committed to unlocking the challenge of moving goods across the continent.

Market Research Analyst at Connect Rail Services Limited 1

Connect Rail Services Limited is recruiting candidates for a Market Research Analyst.

JOB TITLE: Market Research Analyst



  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Conduct research regarding marketing strategies and consumer opinions
  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  • Attend staff conferences/meetings in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
  • Measure the effectiveness of advertising, marketing and communications strategies.

Job Skills & Qualifications

  • BSc / MSc in Marketing or a related field.
  • Excellent oral and written communication skills
  • Ability to multitask
  • Strong background in Microsoft Word, Excel, Access and PowerPoint


  • Previous experience in market research spanning at least 2 years
  • Knowledge of software applications including tableau, minitab, Power BI, SPSS etc
  • Experience with various survey tools
  • Knowlegde of programming languages such as SQL and Python will place you at an added advantage.

How to Apply
Interested and qualified candidates should send their CV to:¬†[email protected]¬†with the job title as subject of the email.

Job Features

Job CategoryAdvertising/ Social Media/ Marketing/ PR
Deadline27th March, 2020.