JOB TITLE: Marketing Manager
JOB LOCATION: Lagos
Employment Type: Full Time
Industry: Technology
Job Responsibilities
- Develop strategies and tactics to market our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
- Build strategic relationships and partner with key industry players, agencies and vendors;
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements
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- B.Sc / M.Sc qualification in Marketing or related field
- Minimum of 7 years’ experience in the automobile industry
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Application Closing Date
Not Specified.
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Job Features
Job Category | Marketing Manager |