JOB TITLE: Marketing Services Executive, Stakeholder Management
JOB LOCATION: Lagos
JOB DETAILS:
- To provide strong support to developing and implementing go-to market strategies for the assigned Holdco or Bank Subsidiary, Bank Departments, Bank SBUs or Bank SRFs; Identify and develop opportunities for business growth and maximize synergy in all marketing and brand-building activities within those assigned areas of business.
Duties & Responsibilities
Advertisements
- Support in the planning and development of annual Marketing and Communications activities for the Group or for the specific Bank assigned businesses.
- Provide input to the budgeting process for strategic/tactical marketing planning.
- Support the implementation of strategic through the line marketing activities including all internal communications, media and agency relations, branding, events and sponsorships, merchandise management, corporate and industry/policy initiatives and other marketing-related functions for assigned business, to ensure the achievement of equity in their perception among the public
- Support the development of brand strategies and marketing plans across designated SBUs and subsidiaries.
- Enforce brand consistency and drive brand quality across all platforms
- Execute assigned businesses marketing plans/activities in addition to budget scheduling efficiencies, as developed/directed by HOU
- Liaise with Market Planning Unit to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs
- Assist in undertaking, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and developing/co-coordinating appropriate response to such.
- Administer files and brand-books as well as routine processes relating to marketing projects for the assigned businesses – including but not limited to call reports, processing of approvals/payment trackers/documentation etc.
- Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook.
- Supervise all assigned marketing services executives to ensure that objectives are met.
Job Requirements
Education Minimum Education:
- Minimum Education: Graduate Degree in Social Sciences / Humanities or related discipline
- A post-graduate qualification in Marketing or a relevant professional certification (e.g. from CIM UK or NIMN) will be an added advantage.
Experience:
- 4 – 6 years’ experience in integrated marketing communications, preferably in brand advertising or fast – moving consumer goods marketing.
- Prior experience in financial services products/channels marketing will be advantageous.
APPLY NOW
Deadline: January 23, 2022
Job Features
Job Category | Advertising/ Social Media/ Marketing/ PR |