JOB TITLE: Performance Marketing Manager
JOB LOCATION: Remote
JOB DETAILS
- Andela is looking for a Performance Marketing Manager to join the Client Growth, marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s paid acquisition growth strategy.
- As a T-shaped marketer, you will be excited to build a center of performance marketing excellence in-house as your specialism: owning paid channel experimentation across AARRR (acquisition, activation, retention, referral, and revenue) and drive client growth, whilst also remaining curious about new, alternative levers to drive growth.
General Responsibilities
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- Hypothesize, launch and optimize paid activities across new and existing channels
- Own objectives and key results (OKR’s) for each quarter (e.g. customer acquisition costs/return on ad spend / cost per click / clickthrough rate), achieving a sustainable paid acquisition and activation program
- Launch campaigns in-house, and with external agencies to support a suite of activities that are aligned to our north star metric(s)
- Be a strong collaborator, working with our internal experts across the marketplace: creative, content, product, and sales to develop campaigns
- Develop meaningful performance marketing dashboards, reports, and internal enablement
- Align paid activities with our inbound and account based marketing strategy, with a focus on acquiring and activating key targets and accounts
- Establish an experimentation program for continuous improvement.
Expectations
In the first week:
- Onboard and integrate into Andela.
- Learn about Andela’s existing business and community initiatives.
- Become acquainted with your peers, teams, stakeholders, and your initial goals.
- Work with our marketplace to get historical account learnings and collaborate to succeed
In the first month:
- Understand current company roadmap and strategy, have laser focus on moving the needle towards the north star metric(s)
- Start creating and executing acquisition channel strategies
- Complete audit of current account configuration
- Start experimenting with campaigns across new and existing channels
- Deliver V1 of performance marketing dashboard(s)
In the first three months:
- Deliver your near to mid-term AARRR targets
- Start to have a program of alternate growth levers
- Partnered with central website team to have a cadence of experimentation
- Optimizations: discover market opportunities and make recommendations for Inbound content creation
- Develop regionalized strategies for growth
In the first six months:
- To have documented experiment learnings and start to act as a market intelligence expert for the user (account) intent and search behavior
- Aligned efforts with the Andela marketplace to share best practices and efficiencies
- Starting to run experiments within new target regions
- Total understanding of Attribution for within each channel
In the first year:
- Continuously strive to scale and improve our channel activities and its processes, meeting the growing needs of the business and our users.
- Have account strategies and foundations in place for new territories.
Qualifications
- 5+ years of Performance Marketing experience in a fast-paced digital environment for a technical company (ideally product led growth SaaS), talent marketplace, or digital services space
- Growth mindset, with experience working in a culture of experimentation and data-driven marketing
- Experience in generating high-yield paid acquisition with measurable ROI
- Proven track record of managing and scaling budgets
- Certified in Google and Facebook Ads is a plus
- Data-driven mindset with the ability to measure leading and lagging metrics
- Ability to generate repeatable playbooks is a must
- Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!
Benefits
- Fully Remote work culture
- A fair and competitive salary
- Bring your own device stipend – buy your own laptop with funds from Andela
- Quarterly work from home stipends
- Paid time off
- Additional paid holidays
- Flexible working hours
- Health insurance (country-specific)
- Equity
- 401k (US only)
- Andela Affinity Groups
- And more!
Application Closing Date
Not Specified.
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Job Features
Job Category | Manager |