Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank of Nigeria Limited


The first bank of Nigeria is one of the oldest banks in Nigeria and also the biggest. The money deposit bank was founded in 1894 as the bank of British west africa. but was renamed to the first bank of Nigeria in 1979. The Financial firm currently has over 790 branches nationwide and a total of 7,616 employees. As of 2019, First Bank Of Nigeria has generated a revenue of N10,675,000,000.

JOB TITLE: Senior Marketing Services Coordinator (Media Planning and Buying)

Ref No: 20000037
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

  • Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

Duties & Responsibilities

  • Manage media advertising budget of over N750m
  • Look at the bigger picture to the bank’s media investment
  • Be the best media negotiator in the market achieving more with less
  • Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
  • Analyze and research target audience’s character, purchasing and media habits
  • Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
  • Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
  • Appropriately time media activities, based on usage patterns and seasonal factors
  • Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
  • Lead effort to use bank buildings and other owned properties for advertising
  • Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
  • Maintain the Security of all Information entrusted to the staff
  • Comply with the principles and policies in the Information Security Handbook

Job Requirements

  • Minimum Education: Mass Communication/marketing or related disciplines

Minimum experience:

  • 6-8 years’ work experience
  • Strong knowledge of media planning and monitoring software and tools
  • Ability to work with minimal supervision

Apply Now

Job Features

Job CategoryAdvertising/ Social Media/ Marketing/ PR, Banking / Insurance
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