Madison and Park Limited is recruiting candidates for a Senior Media Planner.
JOB TITLE: Senior Media Planner
JOB LOCATION: Lagos
Advertisements
JOB DETAILS:
- The candidate will be required to identify and reach target audiences, as well as evaluate campaign success.
- To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.
- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Job Description
- Undertake, collate and analyze market data using specialist industry tools and resources
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, periods and more
- Allocate budgets and monitor costs
- Evaluate the success of media strategies and campaigns
- Work with the client and the account team to understand the client’s business objectives and advertising strategy
- Liaise with the creative agency team, client and consumers to develop media strategies and campaigns
- Work on several projects at the same time, often for different clients.
- Undertake research
- Work with colleagues, other departments and media buyers either in-house or in a specialist agency
- Make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
- Proofread advertisement content before release and maintain detailed records
Requirements
- Proven experience as a Media Planner/Buyer
- Broad knowledge of media channels
- Proven experience as Media Planner/Buyer or similar role in a media Agency; Familiarity with media-buying, planning, and research
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, comScore, Bionic)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- Interest in following advertising and media trends
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
Qualifications
- Graduate degree from a leading institution with 3 – 6 years of experience with a Media Planning/Buying Agency
- Outstanding communication, negotiations, and analytical skills
- Proven success in managing complex and large-scale media budgets locally and Internationally in a senior position
- Excellent communication and teamwork skills
- Professional member of NIPR/APCON/MIPAN
- PMP certification is also a plus
- Proficiency in Excel, Word, PowerPoint.
APPLY NOW
Deadline: December 18, 2020
Job Features
Job Category | Consulting / Business Strategy/ Planning |