JOB TITLE: Trade Marketing Manager
Ref No: TMM / 1121 / DAS
JOB LOCATION: Lagos, Nigeria
Job Type: Full Time
JOB DETAILS
- The Trade Marketing Manager will be responsible for the implementation of all merchandising activities and activation in all Trade Channels across Nigeria in alignment with the Brand Strategy.
- He/she will be responsible for creating effective Persuasive Selling Format, Sales Presenter as well as customer profiling and gathering of market intelligence reports.
Job Responsibilities
Merchandising Function:
- Responsible for the proposal of merchandising improvements that will enhance the display of improved product or brand awareness in all trade channels.
- Responsible for validating the allocation, deployment and inventory of Point of Sales Material and other marketing collaterals from the depot.
- Responsible for the review of Trade Marketing reports regarding implementation of each merchandising improvements per channel.
- Accountable for the evaluation of the budget spending on Point of Sales Material allocation by each area or channel.
- Responsible for deployment, training, and assessment of merchandisers.
Channel Activation:
- Responsible for preparation and approval of proposed activation by the Trade Marketing Supervisor or Regional Sales Managers, for the improvement of customer sell – out in Modern Trade and General Trade Channel.
- Responsible for analyzing the implementation of each channel activation as well as recommendation where deviations from plan occur.
- Responsible for the analysis of post-evaluation report by the Trade Marketing for channel activation as well as evaluation of budget disbursements for each channel activation per account.
Customer Profiling and Market Intelligence:
- Prescription of channel or area to conduct customer profiling.
- Responsible for directing the Trade Marketing Supervisor in the conduct of market intelligence to mine insights and data in the area of assignment such as:
- Documentation of current merchandising display
- Market sizing/ business information per category
- Pricing Report Documentation
- Competitive Intelligence Report.
Other Duties:
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
- Duties, responsibilities and activities may change at any time with or without notice.
Job Requirements
- Bachelor’s Degree in Business-related fields. Master’s degree is preferred.
- Minimum of 5 years’ line experience in the FMCG Trade Marketing Management with background in the Sales Operation.
- Robust knowledge of various Microsoft Office application software.
- Excellent communication skill both verbally and in written.
- Considerable knowledge of Basic Finance (cost analysis and promo spend analysis)
- Exceptional decision-making skills.
- Must possess keen awareness and sensitivity to market changes.
HOW TO APPLY
Interested and qualified candidates should send their CV in MS Word format only to: [email protected] using “Trade Marketing Manager” as the subject of the email.
Deadline: November 30, 2021
Job Features
Job Category | Marketing Manager |